In The Business of Surgery, facial plastic surgeon Lauren Umstattd, MD, shares the lessons she learned building her practice and surgery center from the ground up. The guide grew out of the twelve-part Business of Surgery series on Fem MD and covers the parts of entrepreneurship physicians are rarely taught in training: financing, building a surgery center, marketing, patient experience, hiring and firing, pricing, profitability, delegation, and protecting yourself along the way.
It is practical, candid, and built around Lauren’s own experience of what worked, what didn’t, and what she would do differently.
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